Winchester fell because of their messed up insistance that they needed to satisfy all the yuppies and weekend shooters with “short magnum calibers”. Their new short magnum line is over priced and under performs for the money. It was done to soak up yuppy money, but they didn’t sell well enough. Those that bought can’t afford the ammo so it isn’t selling either.

Those buyers are likely not versed enough to reload and chronograph. The majority out there buying the short mags have never chronographed them next to a standard .270 winchester caliber or they would realize the waste of money. I’d put my worst old push feed Winchester model 70 up against any other any time. I’ve out shot fancy competition rifles with this old “deer” rifle a NRA competitions. That’s my worst winchester. I don’t hear much experience talking out there. Say something that shows the experience behind what you’re saying.