King’s Outdoor World Blog

Tailor-Made Optics from Leupold

August 21st, 2007 David King - King's Outdoor World

Tailor-Made Optics:
Leupold®Launches Custom Shop Web Site

BEAVERTON, Ore. — Hunters and shooters can construct a preview of customized Leupold® rifle, pistol and shotgun scopes before purchasing on the company’s new Custom Shop Web site, www.leupold.com/customshop.

Visitors to the site can select from 11 series of scopes. Following scope selection, customers begin the personalization process by choosing model, finish and reticle. From there, users can add custom colors and finishes to select models.

Laser engraving is another option available with the Custom Shop. In addition to their name or initials, users can also choose from 21 animals to have engraved into a scope.

After each customization step, the displayed image of the scope is automatically updated.

“The new Custom Shop Web site allows hunters and shooters to combine the optical excellence, ruggedness and durability of Leupold scopes with a personalized look and custom performance features,” said Pat Mundy, Leupold’s marketing communications supervisor. “By the end of the process, customers have a scope tailor-made for their unique brand of hunting or shooting.”

Other customization options include:

* Ring and Medallion
* Bullet Drop Compensation
* Parallax Adjustment
* Adjustment Dials

The site also features an itemized cost section where customers can see the price of each selected option as well as a total price. Once finished, customers can order their personalized scope directly from the site.

Leupold & Stevens, Inc., the only prominent American-owned and -operated optics company, employs more than 650 people in its state-of-the-art Beaverton, Ore., facility where rugged, dependable, high-performance Golden Ring® sports optics are designed, machined and assembled. Founded in 1907 and celebrating its 100th anniversary in 2007, Leupold was named the 2006 National Association of Sporting Goods Wholesalers, Accessories Manufacturer of the Year. Leupold is a fifth-generation, family-owned company with products sold worldwide to hunters, wildlife observers, competitive shooters, law enforcement officers and special operations military personnel. The product line includes rifle, handgun and spotting scopes; binoculars; mounting systems; and optical tools and accessories.

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